Marketing Executive

About the role

The Marketing Executive is responsible for supporting the planning, execution, and optimisation of marketing activities across digital, social, and offline channels. This role focuses on strengthening brand visibility, driving audience engagement, and supporting commercial initiatives through effective content creation, campaign management, and cross‑department collaboration.

What you will do

• Assist in planning and executing marketing campaigns across digital, social media, email, and offline channels.
• Create, edit, and publish marketing content including social posts, website updates, newsletters, and promotional materials.
• Manage company social media accounts, monitor engagement, and optimise content performance.
• Coordinate with internal teams (Business Development, Product, Operations) to support marketing needs for events, product launches, and commercial initiatives.
• Conduct market research, competitor analysis, and audience insights to support marketing strategy development.
• Support the organisation of corporate events, webinars, exhibitions, and partnership activities.
• Monitor campaign KPIs, prepare performance reports, and recommend improvements.
• Maintain brand consistency across all communication channels and marketing materials.
• Work with external vendors, agencies, and partners to ensure timely delivery of marketing assets.
• Assist in managing marketing budgets, timelines, and project documentation.

What we are looking for

• 1–3 years of experience in marketing, digital marketing, communications, or related fields.
• Strong understanding of social media platforms, digital marketing tools, and content creation.
• Experience with basic design tools (e.g., Canva, Adobe Creative Suite) is an advantage.
• Good writing, editing, and communication skills in English and Chinese.
• Ability to analyse marketing data and interpret performance metrics.
• Strong organisational skills with the ability to manage multiple tasks and deadlines.
• Proactive, creative, and detail‑oriented with a strong sense of ownership.
• Bachelor’s degree in Marketing, Communications, Business, or related discipline.

Preferred Qualifications

• Experience in fintech, logistics, technology, or B2B marketing.
• Familiarity with SEO, SEM, CRM platforms, or marketing automation tools.
• Knowledge of social media advertising (Facebook Ads, LinkedIn Ads, Google Ads).
• Experience supporting cross‑department commercial or partnership initiatives.